"Seeing comes before words."

In 1972, John Berger wrote a book that changed how we look at paintings, photographs, and advertisements. The theme is that images carry the values of whoever made them and whoever owns them.

This web translation of Ways of Seeing allows you to view images, compare them, notice what's there and what isn't. The book alternates between textual and pictoral chapters but has been transformed into 4 exhibits to convey the subthemes within the original work.

1

Reproduction Changes Everything

Did the camera destroy or free what made paintings special?

2

The Male Gaze

Men look at women. Women watch themselves being looked at.

3

Oil Paint = Property

Paintings showed what the rich owned. Everything was for sale.

4

Publicity Sells Envy

Advertising borrowed oil painting's language to sell you a better self.